Product & market strategy
Define target applications, customer segments, positioning, roadmaps, and go-to-market priorities.
commercialization • strategy • growth
Turn clean tech innovation into market traction.
Clean Growth Advisors helps manufacturers, developers, and distributed energy companies sharpen product strategy, build business cases, and convert technical capability into customer-ready growth plans.
Product strategy
Application engineering
Business case development
New market entry
20+years of strategy & growth leadership
100+business cases & product evaluations
$100M+net new revenue won in prior leadership roles
Commercialization lens
Where does the product win?
- Customer pain point
- Application economics
- Tariff + incentive fit
- Product-market fit
What we do
We help clients answer the commercialization questions that sit between engineering and revenue.
Where does this product win?
Which customers should we prioritize?
Which applications create the clearest value?
What evidence helps leadership invest?
Services
Strategy, modeling, and sales-ready materials for growth.
We work at the intersection of product strategy, application engineering, market entry, business case development, and sales strategy.
Application engineering support
Translate technical capability into customer-ready use cases across microgrids, C&I, resilience, EV charging, and solar + storage.
Business case development
Build techno-economic models using tariffs, demand charges, incentives, resilience value, cost sensitivity, and customer economics.
TAM / SAM / SOM analysis
Size opportunities, prioritize segments, and identify where product-market fit is strongest.
Sales strategy & enablement
Develop sales narratives, partner targets, pricing logic, and customer proof points that help commercial teams sell.
Executive decision support
Create leadership-ready materials that support investment decisions, commercialization milestones, and growth priorities.
Technologies & sectors served
Commercialization support across storage, clean energy, and emerging markets.
Clean Growth Advisors supports clean technology companies serving markets where product strategy, customer economics, regulatory context, and go-to-market execution need to come together.
Technologies
Battery Energy Storage Systems
Renewable Energy / PV
Long-Duration Storage
EV Hardware
Microgrids
Software & AI
Sustainability & Net Zero
Climate Technology
Storage chemistries
Alternative Chemistries
Sodium-Ion
Vanadium Flow
LFP
NMC
Lead-Acid
Hydrogen
Sectors & customers
Local / State / Federal
Commercial & Industrial
Front of Meter
Utility
Multifamily
MUSH
Manufacturing
Retail
Hospitality
Demonstrated work
Client work, tools, and proof of execution.
Selected examples of the strategy, modeling, and commercialization work behind Clean Growth Advisors.
BESS commercialization support
Supported application engineering, customer use-case development, business case modeling, product positioning, sales strategy, proposal development and competitive benchmarking for distributed energy storage solutions.
C&I resilienceMilitary & GovernmentMicrogridsSolar + storageEV charging5 Year Product RoadmapGo To Market Plan
U.S. market entry for sodium-ion and containerized and cabinet storage
Developed segmentation, TAM/SAM analysis, market requirements, product requirements, value-stack analysis, and supply chain strategy across priority U.S. markets.
NYCATXCustomer Segmentation & StrategyTAM/SAM ModelCustomer Financial ModelMarket RequirementsProduct Requirements
Client energy analysis for vanadium flow storage
Supported customer use case energy studies and strategic planning for long-duration and alternative energy storage applications.
LDESBehind the MeterEnergy ModellingCustomer Financial Analysis
Feasibility Study
Financial Analysis, utility negotiations, and feasibility study for a 5MW solar farm in Georgia.
Project Financial AnalysisFront of MeterCo-op UtilitiesSolar
Interactive tool
Sustainable Events Calendar
A demonstrated work sample designed to help visitors discover sustainability-focused events and engagement opportunities.
Open tool →
Interactive tool
Solar + Storage Savings Calculator
A demonstrated work sample that helps estimate savings, storage value, and economic potential for solar + storage applications.
Open calculator →Markets & applications
Where Clean Growth Advisors helps products find traction.
We focus on the applications where economics, resilience, and adoption can converge.
Microgrids
Behind the meter
Front of meter
Commercial & industrial
EV charging
Resilience
MUSH
Multifamily
Utility & IPP
Alternative chemistries
Long-duration storage
Distributed generation
Energy markets
Government & public sector
Software & AI
Approach
A practical commercialization process for clean energy products.
Clarify the product story
Translate technical capability into a clear customer problem, value proposition, and target application story.
Pressure-test the economics
Build the business case using tariffs, incentives, pricing, value stacks, and customer economics.
Prioritize where to win
Screen markets, customers, and channels to identify the most credible path to adoption.
Equip the commercial team
Create positioning, executive materials, and sales-ready assets to support commercialization and growth.
About Austin Smith
Operator-minded advisor with Fortune 500 depth and startup commercialization experience.
Austin Smith is the founder of Clean Growth Advisors. He helps clean technology companies turn promising clean technology products into commercially grounded growth strategies and bankable business cases.
Before founding Clean Growth Advisors, Austin spent more than 20 years leading product strategy, international growth, strategic sourcing, and program execution at Nielsen, IBM, and earlier entrepreneurial ventures. He has led cross-functional teams across product, engineering, operations, finance, legal, data science, and commercial organizations to bring complex products from concept to market.
20+years experience
50+cross-functional team members led
$100M+net new revenue won
Start the conversation
Need help pressure-testing a storage product, market, or business case?
Book a working session to discuss market entry, application fit, customer economics, product positioning, or sales strategy for your clean energy solution.